This focused vision, combined with a new digital experience optimized for mobile browsing, helped Octovo achieve marked growth across acquisition, engagement, and conversion rates within three months of launch.
In addition to the strategy and execution of Octovo Stories, Landscape redesigned virtually every touchpoint of the brand, including an array of marketing collateral, sales tools, all product and lifestyle photography, and its e-commerce website.
Starting with new user archetypes and re-focused brand pillars emphasizing utility and honesty, Octovo was transformed from a “luggage brand” into a brand synonymous with purist functionality and the “zen space” of unencumbered travel. These qualities were woven into every brand experience, from the warmth of lifestyle imagery to the ease of shopping online.
Specific to the refined shopping experience was an interaction model that paired business and pleasure. As part editorial feature and part online boutique, Octovo.com became a destination where inspired travelers could both discover and shop seamlessly. With all products immediately available on the landing page, and simple tools such as the ability to sort according to color preference, users were presented with a frictionless shopping experience indicative of the Octovo way of life.
What proved to perform well in the digital realm also translated to print, where Octovo’s minimalist-yet-serene aesthetic overlapped catalogs and collateral. By employing the same frictionless approach, the brand was portrayed as honest, clear, and relatable — not something hidden behind fantasy or artifice.
In support of the future goals of the brand, Landscape also worked on strategic innovation projects aimed to extend Octovo’s reach into tangential categories such as outerwear, travel accessories, product collaborations, and travel destinations.