Mercedes-Benz Research and Development North America engaged Landscape to clarify the identity for their new youth transportation service: Boost.
The identity needed to convey not only the credible, progressive nature of the service, but also the fact that riding with Boost is an undeniably positive experience. Additionally, the visual language needed to appeal to a quite diverse audience, from parents, to both younger and older passengers. A bright palette and application of graphic forms are juxtaposed with sturdy typography and clear, structured layouts to satisfy the relatively diverse needs of these audiences.
The Boost “Round-Trip B” sits within the safe boundaries of a strong, primal, and familiar form. The typography is light and nimble, but still compact, upright, and sturdy – inspiring confidence and dependability. The “B” alludes to a single rider completing a full journey or perhaps multiple riding together along a smooth consistent path.
The engagement spanned strategy to execution across a wide range of touchpoints including: branding, web and mobile ui design, van graphics, uniforms, print collateral, copywriting direction, and a thorough styleguide.